2,853 sites from €35 excl. VAT: median authority 33, median traffic 176 visits per month. Dofollow links, secure payment, guaranteed publication.
Italy's news and media landscape is large and fragmented, with national outlets, regional dailies and thousands of niche publications. LinkBooster lists 2850 sites in this category, so there is room for very different budgets and goals. Here is how to read the numbers, pick the right placements and avoid the usual mistakes.
A link from a news or media site tells search engines that your brand is mentioned in a credible editorial context. For a company targeting Italian users, a link from a publication written in Italian and read locally also reinforces your geographic and linguistic relevance, which is hard to fake with generic foreign sites.
News placements suit product launches, studies, local events, company milestones and expert commentary. They also help diversify your profile if you already have many links from blogs. If you work across several markets, the international SEO and backlinks guide explains how to balance country-specific links. You can also compare with News & Media backlinks in France or in Germany.
The catalog is broad rather than elite. The median authority (DR, or DA when DR is missing) is 32, and 32% of sites reach 30 or above. By range: 1618 sites sit at 0–19, 322 at 20–29, 479 at 30–39, 360 at 40–59 and 71 at 60 or more. Every link is dofollow (100%).
Traffic is modest at the median: 168 organic visits per month. That is normal for regional and niche media, and it is a reminder that authority alone does not tell the whole story. A well-targeted site with a real Italian readership can be more useful than a higher-authority one with no topical fit. For a deeper look at the metrics, read which SEO metrics actually matter.
Prices start at 35 € with the article included (excluding VAT). The median is 400 €, and the top 10% most powerful sites start at 1282 €. In practice, low-priced placements suit tests, long-tail pages and supporting links, while the upper range fits flagship content that deserves strong visibility.
Rather than spending everything on one prestigious placement, many advertisers split their budget across a few mid-range sites and one or two premium ones. For a framework to estimate value, see 2026 backlink prices and how to estimate what a link is worth. If you need regular placements, a link-building subscription can spread the effort over time.
Start with topical fit: the article should make sense on the site, and the site should have genuine editorial content, real Italian-language pages and a plausible audience. Check authority and traffic together, then look at the site's outgoing links and its overall quality. Our guide on spotting PBNs and link farms lists the warning signs.
Common mistakes include using the same exact-match anchor everywhere, buying only the cheapest links, or publishing promotional text with no news value. Keep anchors varied, as explained in the anchor text distribution guide. If your offer fits another vertical, browse neighbouring pages such as Business & Entrepreneurship backlinks in Italy or the full Italy backlinks overview.
Yes, 100% of the listed sites offer dofollow links, with the article included in the price.
Prices start at 35 € excluding VAT. The median is 400 €, and the top 10% most powerful sites start at 1282 €.
Use both, plus topical relevance. The median site has an authority of 32 and 168 organic visits per month, so compare candidates against those benchmarks and favour real editorial quality.