Buy sponsored posts on vetted media and blogs in 28+ countries. Price per site, optional writing, permanent dofollow link.
If you want to buy sponsored posts on vetted media, it helps to know exactly what you are paying for, how the price is set and which risks come with it. LinkBooster lists 227736 sites you can filter by authority, traffic, topic, country and language, so you can compare before you commit. This page first defines the format, then walks through disclosure, pricing, media selection, briefing and measurement.
A sponsored post is an article published on a third-party site in exchange for payment. The publisher agrees to host the content, usually with one or more links to the advertiser, and the placement is a commercial arrangement. An advertorial is close to the same thing, but the term stresses the editorial look: the piece reads like an article, while it is paid for and often written or heavily briefed by the brand.
A press release is different. It announces a piece of news (a launch, a funding round, a partnership) in a factual, impersonal tone, and it is aimed at journalists first. Pickup is never guaranteed, and links in distributed releases are often of limited SEO value. A guest post is traditionally an article contributed by an outside expert, sometimes without money changing hands, in return for a byline and a link. In practice, many guest posts on commercial sites are paid, which blurs the line with sponsored content. Our comparison of sponsored content vs guest posting goes deeper into which approach suits which goal.
For SEO, the practical difference lies in control and transparency. With a sponsored post you choose the site, agree on the topic and the link, and accept that the content is labelled as paid when required. You can find the full range of formats in our guide to buying links and guest posts.
Paid content should not mislead readers. Depending on the country, advertising regulation and consumer protection rules expect a clear indication that an article is sponsored, such as a visible label like "Sponsored", "Partner content" or "Advertorial" near the top of the page. The exact wording and requirements vary, so check the rules that apply to your market and, if in doubt, ask a legal adviser.
Google also has a position on paid links. Its guidelines ask that links which are bought or otherwise compensated carry the rel="sponsored" attribute (or nofollow). Links without it, placed purely to pass ranking signals, can be treated as link schemes. In reality, many advertisers buy dofollow placements anyway, and the risk is real but not automatic: it depends on the quality of the site, how natural the content is and how your overall profile looks. We do not claim that a paid link is risk-free, and no seller can promise how Google will treat it.
The sensible approach is to reduce exposure rather than ignore it: choose sites with real editorial content and genuine audiences, avoid footprints of networks and keep anchors varied. Our article on how to spot PBNs and link farms explains the warning signs to look for before ordering.
Price is mostly a function of the site's authority, audience and country. Our price index shows the 25th percentile, the median and the 75th percentile, article included and excluding VAT, by DR or DA band. For the lowest band (0–19, which covers 162709 sites), the median is 139 €, with a typical range from 69 € to 335 €. Sites in the 20–29 band (17874 sites) have a median of 152 €, and the 30–39 band (15921 sites) a median of 257 €.
Think in terms of media types. Small specialist blogs mostly sit in the lower bands, where a median of roughly 139 € to 257 € is typical. Regional or mid-sized media tend to fall in the 40–59 bands: the median is 257 € for 40–49 (10524 sites) and 195 € for 50–59 (12321 sites), with the upper quartile reaching 699 € and 500 € respectively. Large, high-authority media are another league: the 60–69 band has a median of 410 € and a 75th percentile of 1377 €, while the 70+ band (4448 sites) shows a median of 1224 € and a 75th percentile of 3378 €. These bands are a proxy, not a strict classification of media types.
Country matters as much as authority. Median prices by country are 105 € in France (124916 sites), 191 € in the US, 238 € in Great Britain, 288 € in Spain, 432 € in Italy, 500 € in the Netherlands and 731 € in Germany (13715 sites), while Ukraine sits at 47 € and Poland at 122 €. For a wider look at how to value a link, read our guide to backlink prices in 2026, or open the pricing page.
Start with relevance. A good site publishes on a clear subject, has real readers and would plausibly mention your brand. Browse by theme to see sites that fit your sector, for example business and entrepreneurship, tech and IT or finance and investment. Each theme has its own price profile, and the full list by topic and country lets you combine both filters.
Authority metrics such as DR or DA are useful for a first screening but they are third-party estimates, not Google scores. A site with a high DR but no audience or topical coherence may be worth less than a smaller niche publication. Our explanation of which SEO metrics really matter shows how to read them without overrating any single figure.
Before you order, every listing displays authority, estimated traffic, topic, country, language, price and link type. Use these to compare, and match the language and country to your target market. If you work across borders, our guide to international SEO and backlinks helps balance a profile across several countries.
A strong brief saves rounds of revisions. Define the angle first: the article should be useful to the readers of that site, not a thinly disguised sales pitch. Give the target keyword or topic, the URL you want to link to and the context in which the link should appear. A reader-first angle is also what makes a post stand a chance of lasting.
Anchor text deserves care. Mixing branded, URL, generic and partial-match anchors looks natural, whereas repeating the same exact-match phrase across many placements is a classic footprint. Our article on anchor text distribution gives practical balances to aim for.
You can supply the article yourself or order writing as an option. Either way, plan a review step: check facts, tone, the final link and the disclosure label before the publisher goes live. Finally, ask how long the post will remain online, since a removal after a few months wastes the budget. For a full process, see the guest posting guide.
Measurement begins with indexation. Once the post is live, check that the page is indexed and that the link is present with the expected attributes. If the page does not get indexed after a reasonable time, the placement is unlikely to pass much value, so raise it with the support team.
Rankings and organic traffic follow more slowly and depend on many factors besides one link: competition, content quality, your site's own structure. Track a defined set of target keywords and the pages you linked to, and compare before and after over several weeks. No single placement guarantees a position, and results are better judged on a group of links than on one article.
Do not overlook direct value: referral traffic, sign-ups and sales that come from the article itself. Use tracking parameters or analytics segments to attribute them. Some brands also look at mentions in AI-generated answers, a topic covered in our piece on backlinks and AI search. A monthly report helps; subscribers get one automatically.
A sponsored post is an article published on a third-party website in return for payment. It usually includes a link to the advertiser and should be labelled as sponsored where the rules require it. It differs from a press release, which announces news, and from an unpaid guest post.
It depends on authority and country. In our price index, the median is 139 € for DR 0–19 sites, 257 € for DR 30–39, 410 € for DR 60–69 and 1224 € for DR 70+, article included and excluding VAT. By country, the median ranges from 47 € in Ukraine to 731 € in Germany.
In many markets, yes: paid content should be clearly identifiable to readers, and Google asks for rel="sponsored" or nofollow on compensated links. Rules differ by country, so check the requirements for your market. Hiding the paid nature of a post is a legal and reputational risk.
Yes. You can supply the article yourself or order writing as an option. Either way, review the final version for facts, tone, link and disclosure before it goes live.
Announced publication times run between 7 and 30 days, depending on the site and the order. Your payment is held until publication, and you are refunded if the post is not published within the deadline.