Backlinks and sponsored articles — India

4,639 sites from €27 excl. VAT: median authority 45, median traffic 188 visits per month. Dofollow links, secure payment, guaranteed publication.

India is one of the largest online markets in the world, and its publishing scene is just as varied: news portals, business blogs, tech magazines, lifestyle sites and niche publications. The catalogue lists 4,640 Indian sites across every topic, with a median authority of 45 and 99% of links in dofollow. Here is how to use them well, pick the right ones and plan a realistic budget.

Why build backlinks on Indian websites

A backlink from an Indian site is most useful when your audience, product or brand is connected to the country: an English-language service aimed at Indian users, an ecommerce store shipping locally, a software company hiring or selling there. Local publications send relevance signals that a generic foreign site cannot, and they put your name in front of readers who actually matter to you.

Even for a global project, Indian sites can add variety to your link profile. If you are working on several markets at once, the international SEO and backlinks guide explains how to balance links between countries so that the profile looks natural. You can also compare with neighbouring markets such as the United Kingdom or the United States.

Choosing the right sites: authority, traffic and topic

The authority distribution is a good starting point. Out of 4,640 sites, 1,218 sit between 0 and 19, 484 between 20 and 29, 529 between 30 and 39, 1,944 between 40 and 59, and 465 at 60 or more. In total, 63% of sites have an authority of 30 or higher. The 40–59 band is the largest, which makes it the most practical hunting ground for balanced campaigns.

Do not rely on authority alone. The median organic traffic is 188 visits per month, which shows that many sites are modest in audience even when their score looks good. Check that the traffic is real, that the language matches your target readers and that the site genuinely covers your subject. For a deeper look at the metrics, read which SEO metrics actually matter.

Topic is easy to browse. You can go straight to News & Media backlinks in India, Business & Entrepreneurship, Tech & IT or Finance & Investing. Health, fashion, industry and entertainment sections exist too, such as Health & Wellness backlinks in India.

Budget: what to expect to pay

Prices include the article and are quoted before tax. They start at €27, the median is €123, and the strongest 10% of sites start at €467. A sensible approach is to spend most of the budget in the middle of the range, where authority and editorial quality are already solid, and to reserve a few premium placements for your most important pages.

Cheaper links are tempting, but a handful of relevant, well-written articles usually beats a pile of weak ones. For a broader view of how to estimate value, see the 2026 guide to backlink prices.

Mistakes to avoid

The most common error is choosing purely on price or score. Sites that publish on every topic, show no real traffic or sell links openly in bulk can do more harm than good; the article on spotting PBNs and link farms lists the warning signs. Another frequent mistake is repeating the same exact-match anchor, so vary your anchors and link to useful pages rather than only your homepage.

Finally, write for the reader. A sponsored article that offers real information, fits the host site's tone and links naturally will last longer than a thin promotional text. If you want to see how an order works from start to finish, the how-it-works page covers each step.

Frequently asked questions

How many Indian sites can I choose from?

There are 4,640 sites available, covering all topics. You can filter by theme, authority and price to narrow the list to what suits your project.

How much does a sponsored article in India cost?

Prices start at €27 excluding tax, article included. The median is €123, and the top 10% of sites by strength start at €467.

Are the links dofollow?

Yes, 99% of the links on these sites are dofollow. Still, relevance, real traffic and natural anchors matter at least as much as the link attribute.

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