895 sites from €32 excl. VAT: median authority 29, median traffic 102 visits per month. Dofollow links, secure payment, guaranteed publication.
Italy is one of the world's most searched travel destinations, and its tourism web is crowded with regional guides, agriturismo blogs, hotel portals and itinerary sites. Backlinks from relevant Italian travel publishers help your pages earn trust in this niche and reach readers already planning a trip. Here is what the market looks like, how to choose sites and what to budget.
Travel searches are highly seasonal and local. A link from a site that covers Tuscany, the Amalfi Coast or Dolomite ski resorts tells search engines your page belongs to that conversation, and it sends visitors who are close to booking. This works for hotels, tour operators, car rental, booking tools, local experiences and travel apps alike.
Language matters as much as topic. Italian-language publishers reach domestic travellers and residents, while a site that targets foreign visitors may suit an English-language offer. If you also sell in other markets, our guide to international SEO and backlinks explains how to balance a link profile across countries.
There are currently 895 travel sites published in Italy available. Most are small or young: the median authority is 29, and 21% of sites reach 30 or more. By authority band, 585 sites sit between 0 and 19, 120 between 20 and 29, 106 between 30 and 39, 73 between 40 and 59, and 11 at 60 or above.
Median organic traffic is 102 visits per month, so many sites are niche blogs with a loyal local audience rather than mass-market portals. That is not a weakness: a focused article on a specific region can bring more qualified readers than a generic mention on a bigger site. Also, 99% of links are dofollow, so they can pass authority.
If you want to compare with neighbouring topics, see culture and arts backlinks in Italy or food-adjacent lifestyle and health sites for content that overlaps with travel.
Prices start at €32, article included, excluding VAT. The median is €483, and the strongest 10% start at €1811. A low price is fine for testing a regional angle, but pay more when you need real authority or a site with a visible audience. Our overview of backlink prices and how to estimate a link's value helps you judge what is fair.
Check topical fit first, then language, then traffic and authority. Do not rely on a single score: Trust Flow, DA and DR each tell part of the story. Read a few recent articles, look for genuine editorial content and avoid sites that publish on every subject, a pattern described in our piece on spotting PBNs and link farms.
Vary your anchors and your target pages. Mix brand names, natural phrases and a few descriptive terms rather than repeating the same keyword; the anchor text distribution guide covers the balance. Browse all travel backlinks by country or start from the full Italy backlink catalogue.
The best sponsored articles are genuinely useful: a seasonal itinerary, a guide to lesser-known villages, practical tips for rail travel or a comparison of regions for a given type of trip. Link naturally to a relevant page, not just to your homepage. For a deeper look at formats, read sponsored content versus guest posting.
Common mistakes include buying only the cheapest links, ignoring language, publishing thin promotional text and concentrating everything in peak season. Spread orders over time and keep a steady rhythm. Through LinkBooster you can filter the catalogue by authority, price and traffic before ordering.
Prices start at €32 excluding VAT, article included. The median is €483, and the top 10% of sites start at €1811.
Yes, 99% of the listed Italian travel sites offer dofollow links, so they can pass authority to your page.
Aim for both, but relevance comes first. With a median authority of 29 and 102 monthly visits, a well-matched regional site can be more useful than a generic, stronger one.