How Much Does a Guest Post Cost? Real Prices by Niche and DR

What a guest post price actually includes

Strictly speaking, a guest post is an article you contribute for free in exchange for a link. In practice, most sites that accept outside content charge for it. What you pay for is editorial space, publication on an established domain, and often the writing itself. The figures in this article are sponsored article prices, excluding VAT, with the writing included.

Check what the quoted price covers before comparing offers. Some sellers quote publication only and charge extra for the text. Others include one link, while a second link costs more. Ask whether the link is dofollow or sponsored, whether the article stays online permanently, and what the delivery time is.

If you want to understand the difference between free contributions and paid placements, read our comparison of sponsored content versus guest posting and our complete guide to guest posting.

Guest post prices by DR band

Authority is the first driver of price. The table below gives the 25th percentile, the median and the 75th percentile of real sponsored article prices on LinkBooster, in euros, excluding VAT, writing included.

DR 0–19: €69 / €137 / €335. DR 20–29: €76 / €152 / €375. DR 30–39: €107 / €257 / €575. DR 40–49: €119 / €257 / €699. DR 50–59: €81 / €195 / €500. DR 60–69: €119 / €410 / €1,377. DR 70+: €335 / €1,224 / €3,378.

Two things stand out. First, the spread inside each band is large: a DR 60–69 post can cost €119 or €1,377. Second, the curve is not perfectly linear. The DR 50–59 median (€195) is lower than the DR 40–49 median (€257). Authority is not the only variable: country, niche, traffic and site type also weigh on the price. For a deeper look at valuation, see our 2026 backlink price guide.

Why DR alone is not enough

DR measures the strength of a site's backlink profile. It says nothing about real organic traffic, topical relevance or editorial quality. A DR 50 site with no traffic is a weaker buy than a DR 35 site with a real audience in your niche. Our article on which SEO metrics matter explains how to combine DR, Trust Flow and traffic.

Prices by country

Language and market change the bill as much as authority. Median prices per sponsored article on LinkBooster: Ukraine €47, France €105, Poland €122, India €123, Czechia €99, United States €191, United Kingdom €238, Spain €288, Canada €350, Italy €425, Netherlands €500 and Germany €731.

The gap is large. A median German placement costs roughly seven times a French one. That does not make German sites better; it reflects local demand, wages and how many sites sell links in that market. Choose the country where your customers are, not where prices are lowest.

You can browse listings per market, for example backlinks and sponsored articles in France, in the United States or in Germany. If you target several markets, our guide to international SEO and backlinks helps you split the budget.

Prices by niche and traffic

Niche matters because sites in competitive verticals can charge more for the same authority. The best-stocked categories on the marketplace are news and media, business and entrepreneurship, industry and construction, tech and IT, health and wellness, travel, finance and investing, and gaming and entertainment. Plenty of supply usually means more choice at fair prices.

Finance, health and other sensitive niches tend to sit at the upper end of any range, because publishers screen content more strictly. Generalist news sites often offer more volume, but a link among dozens of unrelated sponsored posts carries less contextual value than one on a focused site.

Explore topic pages such as finance backlinks, tech and IT backlinks or business backlinks to compare listings in your vertical. As a rule, favour a relevant site with steady real traffic over a higher DR in an unrelated field.

Red flags: when a cheap guest post is too cheap

Low prices exist legitimately: the 25th percentile for DR 20–29 is €76. But some offers fall far below any realistic market range for the claimed authority. A DR 60+ site selling at €20 is unlikely to be what it claims.

Watch for these signs: the seller will not name the site before payment; the site publishes on every topic, from casino to cooking; traffic is near zero despite a high DR; hundreds of outbound links appear on each page; the domain looks recently expired and re-registered; there is no stated delivery time or guarantee.

These are typical traits of link farms and private blog networks. Learn how to identify them in our guide on spotting PBNs and low-quality link sellers. Also remember Google's rules: paid links should carry rel="sponsored" or rel="nofollow". Dofollow paid links can violate Google's spam policies, so weigh that risk knowingly.

A simple budget calculator per link

Use this three-step method to plan spend.

Step 1: pick a target DR band and read its median. Step 2: apply a country adjustment by comparing the country median to your reference market. Step 3: multiply by the number of links, then add a margin of 20–30% for the upper quartile if you want stronger sites.

Example 1, a small site in France: 4 links at DR 20–29 cost about 4 × €152 = €608 at the median. Example 2, a balanced plan: 2 links at DR 30–39 (2 × €257 = €514) plus 1 link at DR 60–69 (€410) comes to €924. Example 3, an authority push: 2 links at DR 70+ at the median cost 2 × €1,224 = €2,448.

These are medians, not quotes; your final price depends on the chosen site. For a recurring plan, a link building subscription spreads spend monthly. See also the pricing overview for how costs are structured.

Cost per link versus total campaign cost

Never judge a campaign on one price. Mix a few mid-range links with one or two premium placements, and vary anchor text to keep the profile natural; our article on anchor text distribution covers the balance.

How to buy safely and what to expect

Buy from a marketplace where you see the site, its metrics and the link type before ordering. On LinkBooster, payment is held until publication and refunded if the article is not published within the announced time. Typical publication takes 7 to 30 days. Link attribute, dofollow or sponsored, is shown before you order.

Start with a shortlist of 5–10 sites, check real traffic and topical fit, then order one test placement. Compare the final result with your expectations before scaling. You can search the catalogue through buy sponsored posts on vetted media or the wider guest post and link listings.

For a broader process, follow our guide to buying backlinks safely.

Frequently asked questions

What is the average price of a guest post?

It depends on authority. Medians range from €137 for DR 0–19 to €1,224 for DR 70+, excluding VAT and with writing included. For most campaigns, expect roughly €150 to €400 per link.

Is it worth paying for a high-DR guest post?

Only if the site is relevant and has real traffic. A DR 70+ link can cost over €1,000, but an unrelated or trafficless site adds little. Compare relevance, traffic and price together.

Does the guest post price include writing?

The prices quoted here include writing. Always confirm it with any seller, since some charge publication and content separately.

Are paid guest posts allowed by Google?

Google expects paid links to be marked with rel="sponsored" or rel="nofollow". Unmarked paid links can breach its spam policies, so decide on the link type before ordering.

How long does it take to get a guest post published?

Typically 7 to 30 days, depending on the site and its editorial calendar. Choose a platform that states a delivery time and refunds you if it is missed.