433 sites from €41 excl. VAT: median authority 28, median traffic 33 visits per month. Dofollow links, secure payment, guaranteed publication.
China's news and media sites form a large, uneven market: 433 publications are available, from small local outlets to established portals. Backlinks here can support visibility among Chinese-language audiences, but quality varies a lot, so selection matters more than volume. This page summarises what the catalogue offers, what to budget and which mistakes to avoid.
A link from a news or press site signals editorial context. It tells search engines that your brand, product or study is mentioned in an environment where information is published and referenced. For companies targeting Chinese-speaking readers, this kind of placement builds topical relevance and brand awareness, in addition to passing authority.
News publications also suit announcements, market commentary, product launches and expert opinion pieces. If you are planning a wider multi-market approach, our guide to international SEO and backlinks explains how to balance links across countries. You can also browse the full backlinks and sponsored articles for China to compare themes.
The 433 available sites are spread across the authority scale. A total of 173 sites sit between DR 0 and 19, 54 between 20 and 29, 51 between 30 and 39, 148 between 40 and 59, and only 7 reach 60 or more. The median authority is 28, and 48% of sites score 30 or above. All links are dofollow.
Traffic deserves a sober reading: the median site receives 33 organic visits per month. Many news sites therefore offer authority and context rather than large audiences. If referral traffic matters to you, filter for the stronger sites rather than relying on the median. For help interpreting these indicators, see our comparison of Trust Flow, Domain Authority and DR.
Prices include the article, excluding VAT. They start at €41, the median is €163, and the top 10% most powerful sites start at €257. A sensible approach is to mix a few higher-authority placements with several mid-range ones, rather than spending the whole budget on a single link. Our article on 2026 backlink prices shows how to estimate what a link is really worth.
When shortlisting, check that the site's language matches your audience, that its topics are consistent with your message, and that its content looks genuinely edited. Avoid sites that publish on every subject without any logic. Our guide on spotting PBNs and link farms lists the warning signs. If your offer is more specialised, the Business & Entrepreneurship and Tech & IT pages for China may fit better.
The most common error is chasing the cheapest placement. A low price on a weak site rarely brings value. Another is over-optimising anchors: vary them between brand, URL and natural phrases, as explained in the guide on anchor text distribution.
Finally, write for readers first. A useful, well-sourced article is more likely to stay online and be cited. To compare other markets, look at News & Media backlinks in the United States or the broader News & Media category. LinkBooster's how it works page describes the ordering process.
Prices start at €41 excluding VAT, with a median of €163. The top 10% most powerful sites start at €257, article included.
Yes, all links in this category are dofollow.
The median is DR 28 and 48% of sites reach 30 or more. Sites between 40 and 59 offer a good balance, with 148 available, while only 7 reach 60 or above.