Buy links and guest posts on vetted media and blogs: filter by niche, country, DR and traffic. Publication guaranteed or refunded.
Buying links is one of the most debated tactics in SEO: Google officially frowns on it, yet a large share of professionals quietly rely on it. This page explains what the risks really are, where buying links can make sense, and how to do it carefully on real, vetted sites, with actual prices from the LinkBooster catalogue.
Google's spam policies are clear on one point: links that exist mainly to manipulate rankings, including links exchanged for money without proper qualification, are against its guidelines. Paid links are supposed to carry a sponsored or nofollow attribute. That is the official position, and it should not be brushed aside.
In practice, the picture is more nuanced. Sponsored articles, guest posts and editorial partnerships are an everyday part of digital PR and link building. Most SEO teams pay for something: content creation, outreach, placement fees or editorial time. The line that matters is between buying visibility on a genuine, relevant publication and buying a bulk of links from networks built only to sell them.
The honest summary is this: the risk is real but it is not uniform. It depends on the quality of the sites, the relevance of the context, the pace of acquisition and the way your anchors look in aggregate. Google's systems are designed to ignore or devalue many manipulative links, and manual actions tend to target obvious, large-scale patterns. For a broader walkthrough, see our complete guide to buying backlinks safely, or the comparison of sponsored content and guest posting.
The first advantage is speed. Classic outreach means writing to dozens of webmasters and waiting for answers that often never come. On a marketplace, you can browse sites, compare them and order a placement. Publication is announced within 7 to 30 days, which makes link building far easier to plan than pure prospecting.
The second advantage is control. When you buy a placement you can choose the target page and agree on the anchor text, so a commercial page or a key guide gets the support it needs. This control is also a responsibility: it is precisely what lets a profile become over-optimised if you push it too far.
The third is targeting. You can pick the topic, the country and the language of the site that will host your link. A French e-commerce site does not need the same links as a US SaaS company. LinkBooster lets you browse backlinks by theme and by country, with dedicated pages for 16 themes and 69 countries, for example business, tech and IT or finance media. Each site listing shows authority, estimated traffic, theme, country, language, price and link type before you order.
The biggest danger is the private blog network, or PBN: a group of sites created to pass authority to paying customers. They often share hosting patterns, have thin or recycled content, carry outbound links to unrelated industries and publish on any topic. Links from them can be devalued at best, and at worst can attract a penalty. Our article on how to spot PBNs and link farms lists the warning signs to check.
Off-topic links are a second problem. A link to a plumbing company from a gambling blog sends a confusing signal and brings no useful audience. Relevance matters for both algorithms and readers. The third issue is over-optimised anchors: if most of your links use the exact keyword you want to rank for, the profile looks engineered. The article on anchor text distribution explains how to keep the balance.
Finally, there are the hidden costs of very cheap links. A placement at a bargain price may come from a site with no real readers, a page full of other sponsored links, or an article that gets deleted a few months later. You then pay twice: once for the link, and again to clean up or replace it. Low price is not always bad, since some markets are simply cheaper, but it should lead you to check more, not less.
Start with the pace. A natural profile grows irregularly and gradually, so avoid ordering a large batch of links at once, especially on a young site. A few placements per month, spread over time, is far easier to defend than a sudden spike. If your budget is limited, fewer links on better sites is the safer choice.
Then mix your anchors. A healthy profile contains mostly brand names, URLs and generic phrases, with only a minority of keyword-based anchors. Vary the wording even when you do use keywords, and let the surrounding sentence read naturally. Choose target pages deliberately too: do not send every link to your money page. Spread them across guides, category pages, the home page and useful content that deserves to be cited.
Before ordering, check each site: relevant theme, real traffic, a language that matches your audience, and an editorial style that looks like a genuine publication. Compare metrics but do not worship them; our overview of SEO metrics such as DR, DA and Trust Flow explains their limits. Wherever possible, write or commission quality content, since an article that is useful to readers is the best protection. On LinkBooster the article can be supplied by you or ordered as an option. Payment is held by the platform until publication, and if the article is not published within the deadline, the client is refunded. For the full process, see how it works.
If you prefer a steady programme to one-off orders, the link building subscription offers three plans: Essentiel (2 articles per month, DR 20+ minimum, 329 € excl. VAT per month), Croissance (4 articles, DR 30+, 1090 € excl. VAT) and Autorité (6 articles, DR 40+, 2290 € excl. VAT). You validate the list of sites before any purchase, receive a monthly report, and commit for 6 or 12 months.
The catalogue contains 227736 sites. Prices below include the article and exclude VAT, and are shown as 25th percentile, median and 75th percentile by authority (DR or DA). For DR 0–19 (162709 sites): 69 / 139 / 335 €. For 20–29 (17874 sites): 76 / 152 / 375 €. For 30–39 (15921 sites): 107 / 257 / 575 €. For 40–49 (10524 sites): 119 / 257 / 699 €. For 50–59 (12321 sites): 81 / 195 / 500 €. For 60–69 (3939 sites): 119 / 410 / 1377 €. For 70+ (4448 sites): 335 / 1224 / 3378 €.
Authority is not the only driver. Country matters a lot. Median prices are 105 € in France (124916 sites), 191 € in the US (14054 sites), 731 € in Germany (13715 sites), 122 € in Poland (8871 sites), 500 € in the Netherlands (7187 sites), 432 € in Italy (6846 sites), 238 € in the UK (5607 sites), 47 € in Ukraine (5398 sites), 288 € in Spain (5011 sites), 123 € in India (4640 sites), 99 € in the Czech Republic (2629 sites) and 350 € in Canada (2357 sites). The wide ranges within each band show that a metric alone does not set the price: theme, traffic and the publisher's own rate all play a part.
A free account lets you view the catalogue and order, and the Pro plan gives 10 % off every purchase without a subscription. For method and market context, read our piece on 2026 backlink prices and how to estimate a link's value or visit the pricing page. If you are ready to compare sites, start with the buy backlinks page or the sponsored posts catalogue. Publishers can also sell links and guest posts for free: they set their own price, can refuse an order and are paid after publication. LinkBooster is published by Novatis Agency.
Yes, buying advertising or sponsored content is legal in most countries, and nothing in the law forbids paying a publisher for an article. The issue is with Google's guidelines, not the law. Sponsored content may also have disclosure rules in some markets, so check the requirements that apply to you.
No method removes risk entirely, but you can reduce it a lot. Choose relevant sites with real audiences, buy at a gradual pace, vary your anchors and spread links across several pages. Avoid networks of sites that exist only to sell links.
It depends on the country, the theme and the authority of the sites. In our catalogue the median price runs from 139 € for DR 0–19 up to 1224 € for DR 70+, article included and excluding VAT. A subscription starts at 329 € excl. VAT per month for 2 articles.
No. A natural profile contains both dofollow and nofollow or sponsored links, and the latter still bring visibility and referral traffic. Focus on the relevance and quality of the site first, and treat the link attribute as one factor among others.
Look at the content quality, the variety of topics, the outbound links, the real traffic and whether the site looks like a genuine publication. Sites that publish on anything and link to unrelated businesses should raise doubts. Our guide to spotting PBNs gives a detailed checklist.