Finance & Investing backlinks — India

561 sites from €30 excl. VAT: median authority 42, median traffic 499 visits per month. Dofollow links, secure payment, guaranteed publication.

India's finance and investing web is one of the most active in the region, covering everything from mutual funds and stock market commentary to personal loans, insurance and fintech. LinkBooster lists 562 sites in this topic published in India, so you can compare options by authority, traffic and price before you commit. Here is how to read those numbers and build a link profile that makes sense.

What backlinks do for finance brands in India

Finance is a trust-driven niche. Readers compare brokers, apps, lenders and advisers before acting, and search engines tend to favour sources that look credible. A link placed in an article on a relevant Indian finance site signals topical fit and can send qualified visitors who are already researching a decision.

These links suit fintech startups, investment platforms, insurers, accounting and tax services, and publishers of financial content aiming at an Indian audience. If your market is wider, the Finance & Investing backlinks hub lets you compare other countries, and our India overview covers every topic for this market.

Reading the numbers: authority, traffic and links

The median authority score of the catalogue is 43, and 58% of sites reach 30 or more. By range, 179 sites sit between 0 and 19, 55 between 20 and 29, 64 between 30 and 39, 195 between 40 and 59, and 69 at 60 or above. The 40–59 band is the largest group of established sites, which gives you a lot of choice before you reach premium media.

Traffic matters as much as the score. The median site receives 531 organic visits per month, a useful reference point: a site far below it deserves a closer look, while a site with steady organic traffic is more likely to be read by real people. Some 98% of listed links are dofollow, so the link type is rarely the deciding factor. To understand how metrics compare, see our guide on which SEO metrics actually matter.

Budget: what to expect per article

Prices include the article and exclude tax. Entry-level placements start at 30 €, the median is 167 €, and the strongest 10% of sites start at 515 €. A sensible approach is to mix a few high-authority placements with several mid-range ones rather than spending everything on one link.

For a more detailed view of costs, read our breakdown of 2026 backlink prices and link value or the pricing page. If you prefer a steady rhythm over one-off purchases, a link building subscription can spread the effort over several months.

How to choose and what to avoid

Start with relevance: pick sites whose audience matches your product, whose articles are written in the language your customers read, and whose content looks edited rather than auto-generated. Finance content is sensitive, so avoid overpromising returns and keep claims accurate and clearly sourced.

Watch for warning signs such as sudden traffic drops, unrelated topics on the same site and pages stuffed with outbound links. Our guide on spotting PBNs and link farms explains the checks in detail. Vary your anchor text as well, following the advice on anchor text distribution. Related topics such as business and entrepreneurship sites in India can complement a finance campaign.

Frequently asked questions

How much does a finance backlink in India cost?

Prices start at 30 €, with a median of 167 € and 10% of sites starting at 515 €. The article is included and taxes are excluded.

Are the links dofollow?

Yes, 98% of the listed sites offer dofollow links. Check the listing details before ordering if the link attribute matters for your plan.

What authority should I aim for?

The median score is 43, and 58% of sites reach 30 or more. For most campaigns, relevant sites between 30 and 59 with real traffic are a solid base, with a few 60+ sites added when budget allows.

Other countries

Other niches

SEO guides

Backlinks by niche

Backlinks by country

SEO guides

Legal information