731 sites from €27 excl. VAT: median authority 34, median traffic 2 k visits per month. Dofollow links, secure payment, guaranteed publication.
Bulgaria is a compact market with a surprisingly deep publisher base: 729 sites are currently available, covering everything from general news to niche blogs. Whether you target Bulgarian-speaking readers or want a regional signal for a wider campaign, local backlinks can bring relevant traffic and support your rankings. Here is how to choose sites and plan a realistic budget.
A backlink from a Bulgarian website tells search engines that your brand is relevant to a local audience. This matters for online shops, travel and real estate businesses, software companies and service providers who sell in Bulgaria, as well as for foreign brands testing the market. A sponsored article also puts your offer in front of readers who already trust the publication.
Local links work best as part of a broader plan. If you are expanding across several markets, the guide on international SEO and backlinks explains how to balance country profiles. You can also compare this market with neighbouring options such as Poland or Ukraine.
The authority spread is broad. Of the 729 sites, 252 sit in the 0–19 range, 124 between 20 and 29, 156 between 30 and 39, 142 between 40 and 59, and 55 at 60 or above. The median authority is 34, and 48% of sites reach 30 or more, so you have real choice beyond entry-level blogs. Median organic traffic is 1,892 visits per month, and 99% of links are dofollow.
Topics are varied too. You can browse news and media for broad visibility, business and entrepreneurship or finance and investing for B2B and services, and health and wellness or sports and fitness for consumer brands. Lifestyle advertisers will also find fashion and beauty options.
Prices, with the article included and excluding VAT, start at 27 €. The median is 283 €, and the strongest 10% of sites start at 1,153 €. A sensible approach is to mix a few high-authority placements with several mid-range ones rather than spending everything on one link. For a deeper look at valuation, read our piece on backlink prices and link value.
Check topical fit first, then language, then real organic traffic, and only after that the authority score. A site with a modest score but a genuine Bulgarian readership is often more useful than an inflated metric. The article on which SEO metrics matter helps you weigh them.
Avoid sites that publish on every subject with no audience, sudden spikes of identical anchors, and content that reads like a translation. Vary your anchor text and write for readers first; see the advice on anchor text distribution. Also learn to spot low-quality link sellers before you order.
When you are ready, you can buy backlinks directly from verified publishers or order sponsored articles with the content handled for you.
Prices start at 27 € with the article included, excluding VAT. The median is 283 €, and the top 10% of sites start at 1,153 €.
Yes, 99% of the links available on Bulgarian sites are dofollow.
The median is 34, and 48% of sites reach 30 or more. For most campaigns, a mix of mid-authority sites with real local traffic works better than a single expensive link.