4,544 sites from €27 excl. VAT: median authority 25, median traffic 22 visits per month. Dofollow links, secure payment, guaranteed publication.
France's automotive web is large but uneven: the catalogue lists 4,376 sites in the Auto & Moto theme, from small enthusiast blogs to a handful of strong publications. Backlinks from these sites help car dealers, parts retailers, garages and mobility brands earn relevant, topic-aligned references. Here is how to read the numbers and pick placements that fit your goals.
The authority split shows a market dominated by small sites. Of the 4,376 available sites, 4,019 sit in the 0–19 range, 163 between 20 and 29, 114 between 30 and 39, 60 between 40 and 59, and only 20 at 60 or above. The median authority is 25 (DR, or DA when DR is missing), and just 4% of sites reach 30 or more.
Median organic traffic is about 20 visits per month, so many sites are niche blogs rather than mass-audience media. That is not necessarily a drawback: a link from a focused page about used cars, electric vehicles or motorbike maintenance can be very relevant. All links in this selection are dofollow (100%), so they can pass authority, provided the site itself is trustworthy.
Start with topical fit. A tyre retailer gains more from a buying guide on a car-maintenance site than from a generic lifestyle page. Check that the site publishes in French, targets French readers, and shows real editorial activity. If your offer is regional, a local-interest publication can be worth more than a higher-authority but unrelated one. For wider context, browse backlinks and sponsored articles in France across all themes.
Then look at metrics together rather than alone. Authority, traffic and content quality tell different stories, as explained in this guide to which SEO metrics actually matter. Be careful with sites that look strong on paper but publish unrelated content for anyone who pays; our article on spotting PBNs and link farms lists the warning signs.
For the content itself, a useful, well-sourced article such as a comparison, a seasonal checklist or a buyer's guide reads naturally and earns clicks. If you are unsure whether to commission or pitch, see sponsored content versus guest posting.
Prices include the article and exclude VAT. They start at €30, the median is €97, and the strongest 10% of sites start at €553. With most of the catalogue in the lowest authority band, a modest budget already gives you plenty of choice, while premium placements are scarce and priced accordingly.
A sensible approach is to spread spending over several relevant sites of moderate authority instead of putting everything on one expensive link. Our 2026 guide to backlink prices explains how to estimate what a link is worth. If you plan regular publications, a monthly link-building subscription can help keep the rhythm steady.
The most common error is chasing authority at the expense of relevance. Another is repeating the same exact-match anchor across every placement; vary your anchors with brand names, URLs and descriptive phrases, as detailed in the guide on anchor text distribution. Also avoid pointing every link to the homepage: category pages, guides and tools often deserve links too.
Finally, do not expect instant results. Links build gradually, and their effect depends on your content and competition. If you work in several markets, compare this page with automotive backlinks in Germany or in Spain before planning a wider campaign.
Yes, 100% of the links in this selection are dofollow. Their value still depends on the relevance and quality of the site that publishes them.
Prices start at €30 excluding VAT, article included. The median is €97, and the top 10% of sites start at €553.
It can be, if the site is genuinely about cars or motorbikes, has real readers and publishes quality content. Median authority here is 25, so relevance and editorial standards matter as much as the score.