130 sites from €85 excl. VAT: median authority 35, median traffic 1 k visits per month. Dofollow links, secure payment, guaranteed publication.
Sweden is one of Europe's most active sports and fitness markets, with strong participation in running, skiing, football, hockey and gym training. For brands in this space, a well-placed backlink on a Swedish site brings local relevance and referral traffic as well as authority. Here is what the current Swedish Sports & Fitness inventory looks like and how to choose from it.
A link from a Swedish sports publication tells search engines that your brand belongs in a specific country and topic. That matters for online shops selling equipment or supplements, gyms and studios, coaching apps, event organisers and outdoor brands aiming at Swedish-speaking audiences. A topical link from a page about training or outdoor activities is usually worth more than a generic one.
The market is also useful for wider campaigns. If you already run a multi-country strategy, Sweden can complement other markets, as explained in our guide to international SEO and backlinks. You can also browse the broader Sweden backlinks overview to see other themes available in the country.
There are 130 Sports & Fitness sites available in Sweden, and every one of them offers dofollow links. The median authority is 35, and 61% of the sites reach 30 or more. By authority band, 27 sites sit between 0 and 19, 24 between 20 and 29, 32 between 30 and 39, 44 between 40 and 59, and 3 reach 60 or above. The middle of the market is therefore well populated, while very high-authority sites are rare.
Median organic traffic is 1,088 visits per month. That is a modest figure, but for a niche audience it can be enough, because readers of a training or nutrition article are often close to a purchase. Traffic and authority should be read together rather than separately.
Prices start at €85 excluding VAT, article included. The median is €1,024, and the top 10% most powerful sites start at €2,493. The gap is wide because authority, audience and editorial standards vary a lot. For a first campaign, mixing a few mid-range placements with some cheaper ones usually spreads risk better than a single expensive link.
To put these numbers in context, our guides on how much a guest post costs and 2026 backlink prices explain what drives the price. The pricing page gives a general view of costs.
Start with relevance: the site should cover sport, fitness, nutrition or outdoor life, and the article should be written in Swedish when your audience is Swedish. Then check authority, real organic traffic and the quality of existing content. Be cautious with sites that publish on every subject or show signs of link selling at scale; our article on spotting PBNs and link farms lists the warning signs.
Also keep your anchors natural. Over-optimised exact-match text is a common mistake, covered in our piece on anchor text distribution. If you are ready to shop, the buy backlinks page lists vetted sites. For related audiences, Health & Wellness in Sweden is a natural complement.
Yes, all 130 sites currently listed offer dofollow links. Sponsored content should still be disclosed according to Google's guidelines.
Prices start at €85 excluding VAT with the article included. The median is €1,024, and the strongest 10% of sites start at €2,493.
The median authority is 35, and 61% of sites reach 30 or more. For most brands, the 30 to 59 range offers a good balance between cost and impact, provided the site is relevant and has real traffic.